Adidas Rejected Michael Jordan In 1984, Claims Report
A new report which has just been released is claiming that NBA legend, Michael Jordan, did not have any intention of partnering with Nike for his shoe endorsement. In fact he wanted to have a sponsorship deal with Adidas instead, the Wall Street Journal Reported.
“In 1984, Adidas made a misstep that presaged others… Michael Jordan wanted a sponsorship deal with Adidas when he went professional, say people familiar with the matter.”
The report further goes on to state that Adidas distributors also wanted to sign up with Jordan and they had started a process that will see the NBA legend receiving a deal with Adidas. However decisions by its executives in Germany decided to shut down the deal all together.
“Executives in Germany decided shoppers would favor taller players and wanted to sponsor centers, the person says, adding: ‘We kept saying, ‘no – no one can relate to those guys. Who can associate with a seven-foot-tall guy?”
USA Today is reporting that instead of Jordan, Adidas opted to go with another NBA legend that played for the Los Angeles Lakers, Kareem Abdul-Jabbar.
Back when he introduced his shoes with Nike, the NBA banned him from wearing the red-and-black Nike sneakers in fact every time that he was wearing them he was fined $5,000, this is according to Forbes. Nike covered the fines that Jordan was receiving and the two worked on using that setback in their advantage by making it an effective marketing scheme that the sales of the shoes skyrocketing.
“On September 15th, Nike created a revolutionary new basketball shoe. On October 18th, the NBA threw them out of the game. Fortunately, the NBA can’t stop you from wearing them.”